Workshop: Building your Personal Brand. Leveraging Social Media for Career Success in Life Sciences

Wednesday 28 January 2026 | 13:05 – 14:10 Room SG15

In today’s competitive life sciences your personal brand is as important as your research

This session will guide you through the essentials of building a strong professional presence both online and offline.

Discover how personal branding can accelerate career development and enhance visibility.

You'll gain practical tips and strategies to help you stand out, whether you're looking to advance in academia or transition to industry.

 

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Workshop Leaders

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Speaker profile image for Ann Brine

Ann Brine

Senior Lecturer, Southampton Solent University

Why Attend

What to expect

  • How to use platforms like LinkedIn, Instagram and X (Twitter) and ResearchGate to showcase your expertise.

  • How to expand your network and connect with potential collaborators, employers and industry leaders.

  • How to position yourself as a thought leader in your field.

Who should attend

  • Students, early-career researchers and postdocs looking to raise their professional profile.

  • Academics and scientists aiming to increase visibility and influence within their field.

  • Researchers exploring a move from academia into industry.

  • Life sciences professionals who want to strengthen their online presence and networking strategy.

  • Anyone who wants to showcase their expertise more effectively on platforms like LinkedIn, ResearchGate, X (Twitter) and Instagram.

Workshop format

  • This is a practical, interactive session. Rather than a lecture, the workshop blends short guidance segments with real examples and live demonstration of online platforms.
  • Participants will be encouraged to reflect on their own profiles, identify opportunities to strengthen their personal brand, and ask questions throughout.
  • Expect a supportive, hands-on environment designed to give you tips and tactics you can apply immediately after the session.

Register for your place here

Please note places are limited and you will be informed if you were successful in securing your spot within three weeks.